To create a clearer corporate identity, See Rock City, Inc., the 93-year-old hospitality company best known for Rock City Gardens, is rebranding as Rock City Enterprises. The new name and logo will help visitors and prospective employees better navigate its diverse hospitality offerings while honoring the company’s longstanding legacy.
“With this new name, we’re making it easier for people to understand who we are, what we do, and how we operate,” said Doug Chapin, owner and CEO. “This rebrand isn’t just about a name change—it’s about setting us up for the future, ensuring we’re well positioned for growth across both our owned businesses and managed contracts.”
The rebrand aims ... (click for more)